The White Company in NYC
My friend Alice first introduced me to The White Company years ago but for some reason I never visited their stores in London. Now I don’t have to travel across the pond to experience their stylish and timeless products. Their new store on lower Fifth Avenue in the Flatiron district carries a myriad of candles and fragrance, home decor, bedding and bathware, women’s clothing and accessories, and children’s clothing. My favorite things in the store are the matelasse bedding and women’s sleepwear. It’s so hard to find pretty nightgowns in natural fabrics and I already bought one and might go back for more. To me luxury doesn’t have to be expensive. It can be the best of something at a good price and The White Company epitomizes great quality at a good price. Definitely check them out the next time you are in New York. But if you can’t make it in person, you can shop online.
The White Company
155 Fifth Avenue
New York, NY 10010
Monday to Saturday 10:00am – 8:00pm
Sunday 11:00am – 8:00pm
Photos by Heather Clawson for Habitually Chic
I’ve been a customer for years – always go to the store in London when I’m there. For many years, I ordered their gingham pj’s from the Little White Company – all 4 of my grandchildren grew up wearing them until the were too big! They wore like iron!
I love their Vertier room spray – heavenly.