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The Fresh Prince of Canada

by habituallychic

04 . 04 . 12
I was familiar with the brand Joe Fresh but it wasn’t until I attended the grand opening of their new flagship store last week that I really fell in love.  My favorite Canadian interior designer Tommy Smythe knows the owner Joe Mimran and his wife Kim Newport, the designer of Pink Tartan, and was kind enough to invite me along as his date. The store is located in a landmark building that I will talk about in my next post that includes a famous Bertoia screen and sculpture.  These alone are worth visiting but you will be glad you stopped by once you see the amazing striped shirts and dresses and other chic pieces.  I think summer is the perfect time to spend less on clothing since it tends to get dirty due to suntan lotion, self tanner, and let’s face it sweat.  You really can’t beat the prices at Joe Fresh but you better beat the crowds since many of their items sell out fast.  You’ve been warned!  

Joe Fresh owner Joseph Mimran

The Tulip Dress was popular at the party.  Joe Fresh does not have e-commerce yet but I heard that you can call the stores and have them ship you an item if you have a FedEx account. 

The famous Bertoia screen.

I saw women carrying this Marine Dress at the opening night party and I’m so glad I scooped one up for myself.  At $29 it was a steal and now it seems to be sold out. The stripe is also orange not red since the signature color of Joe Fresh is orange, just another reason why I love them.

I actually went back for this Marine Boatneck Tee.  The fabric is heavy quality for a shirt that is only $19!

I also picked up this Striped Dress in another colorway for $29. I actually would have bought more if they hadn’t been sold out of lot of popular items.  I will definitely be stalking the stores weekly from now on!

The Bertoia sculpture original to the building. 

Photos courtesy of Joe Fresh. 

Comments Closed

  1. My Piece of the World April 4, 2012 | 3:03 pm

    I completely agree! I love Joe Fresh. They have Joe Fresh inside Real Canadian Superstores (our grocery store) and it is so hard to stay on budget when you can walk 5 feet from your groceries and there are all these fabulous clothes!

  2. Ivy Lane April 4, 2012 | 6:15 pm

    I sure hope Joe Fresh comes to Ohio soon! Or makes it so we can shop online!

  3. Brillante Interiors April 4, 2012 | 7:09 pm

    It is fresh indeed. Lucky girl to go around with Tommy Smythe, he is fun!

  4. Karena April 4, 2012 | 7:21 pm

    I truly want all of these!! How fun to be set up with someone so cool!

    Art by Karena

  5. Style Maniac April 4, 2012 | 7:52 pm

    $29 for that supercute dress?! It would be worth the train ride to NYC just to shop there. Fab find.

  6. Filia Artis April 5, 2012 | 12:55 am

    Joe Fresh is one of the only young, funky places to shop in Regina, Saskatchewan. Because it’s tucked into the grocery store and I think a little edgy for the midwest style, they always have a ton of great stuff sitting on clearance racks. Nothing like $9 for chic jeans! Now I’ll feel like I have a little piece of NYC in Regina every time I go to Superstore…or maybe you folks in Manhattan will just be feeling a bit of the great Canadian suburban grocery store goodness down there… 🙂

    Enjoy the Fresh and my love to Tommy!

  7. Pamela RG April 5, 2012 | 2:01 am

    Wow, Joe Fresh in NYC! Thanks for featuring, as Mayor Bloomberg said “one of the best exports of Canada to NYC!”

  8. Style-Edition April 5, 2012 | 6:11 pm

    I got a great poppy colored silk shirtdress from Joe Fresh last time I was in NYC and I get comments every time I wear it! At less than $100, if I was local, I’d go back and get one in every color!!

  9. Shannon Miller-Rice, ASID April 12, 2012 | 3:38 am

    Love the store interiors, clean crisp lines which allows their product to really shine! What a great event for you!