While my obsession with Joe Fresh continues, why not take a look at their home in Toronto, Canada.  It was published in the August 2010 issue of Canadian House & Home magazine, one of the best shelter magazines still around.  I love that Kimberly and Joe Mimran kept it more on the modern and minimal […]

The Joe Fresh store isn’t your typical New York store on Fifth Avenue.  It’s located in a landmarked building designed by Gordon Bunshaft for Skidmore Owings and Merrill in 1954 and is considered a Modernist masterpiece.  Originally built for the Manufacturers Trust Company, it was eventually was bought by JP Morgan Chase who had removed […]

I was familiar with the brand Joe Fresh but it wasn’t until I attended the grand opening of their new flagship store last week that I really fell in love.  My favorite Canadian interior designer Tommy Smythe knows the owner Joe Mimran and his wife Kim Newport, the designer of Pink Tartan, and was kind […]