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Tory Burch Madison Avenue: Part 1

by habituallychic

09 . 13 . 11
There have been so many exciting shows, events and parties this fashion week.  One of my favorites was touring the new Tory Burch boutique at 797 Madison Avenue and meeting its designer Daniel Romualdez (no website).  He admitted that he is a little publicity shy when it comes to himself but was kind enough to chat with me about working with Tory and the new store.  Daniel Romualdez is primarily a residential interior designer but when Tory was working on her first boutique at the same time that he was working on her apartment, she asked him for advice.  The rest as they say, is history. Much of the Madison Avenue store references her own apartment and includes her signature orange but with he said that each new store is an opportunity to do something different as the context dictates.  The Malibu store is beachy but still feels very Tory Burch and the Madison Avenue store uses a new color that keeps the brand moving forward.  The pale green room was absolutely gorgeous in person and the Madeleine Castaing rug is floral but continues the graphic pattern that is also part of the Tory aesthetic. 
Daniel said that working with Tory is a pleasure to work with and she is completely unflappable.  She knows how to work with a professional by giving direction but the process is very collaborative.  They look at inspirational photos and antiques and the lighting fixtures were one of the elements that started off the room schemes. Of course, it’s not just Tory and Daniel who work on the stores.  It takes a large team that clearly work well together.  There are five floors and each room is a little jewel box in the larger whole.  I especially love all the brass details and mirrored surfaces.  They made some of the rooms a little difficult to photograph so I highly suggest a visit.  When you do, you might just see me hanging out.  I definitely wouldn’t mind living in this gorgeous store and when I buy a townhouse someday, I’m definitely calling Daniel Romualdez to design it.  
Because I took so many photos, I’ve split them into two posts.  You can also click on any photo to enlarge it. 

Tory Burch and Daniel Romualdez

Photos by Heather Clawson for Habitually Chic

Comments Closed

  1. Karena September 13, 2011 | 2:37 am

    Her spaces are so elegantly envisioned and put together with classic signature Tory B style.


    Art by Karena

  2. Christina September 13, 2011 | 3:36 am

    One sentiment: Brass is totally BACK!

    And I can’t find it anymore as a finish option at Home Depot for anything, so it must be haute-style again!


  3. Karlita September 13, 2011 | 3:58 am

    gorgeous places! love all tory burch stores!

  4. thebeneblog.com September 13, 2011 | 11:18 am

    Her store is stunning, every last detail. You did a beautiful job representing the stores stylish interior!

  5. mosaicology September 13, 2011 | 11:54 am

    loved the patterns esp. the purple cushion covers. adore the chic details and green purple comb. wow!

  6. Joseph the Butler September 13, 2011 | 12:32 pm

    excess is never enough. love it all.

  7. Sarah Bartholomew September 13, 2011 | 1:05 pm

    Any idea what wallpaper she used in the stairwell? Love how she knows her style and sticks with it.

  8. jones September 13, 2011 | 3:24 pm

    Drop-dead gorgeous. No other words fit. Classic chic at its best. Thanks. Mary

  9. Dreamy Spaces September 13, 2011 | 5:57 pm

    I absolutely love the teal couch! Very eye-catching. And I am loving the tints of gold everywhere. Adore the glamor I’m seeing!!

  10. jersey girl September 13, 2011 | 7:54 pm

    i’m wondering about the wallpaper as well…looks like a brunschwig or colefax and fowler…anyone know for sure? love it…so traditional but up to date because of all the colors used with it. really pretty

  11. Habitually Chic September 13, 2011 | 8:03 pm

    My friend just emailed me and she said the wallpaper in the stairway is from Carleton V. Not sure of the exact pattern name and number but I’m sure they can tell you if you contact them. Thanks!

  12. Cristin {Simplified Bee} September 13, 2011 | 10:58 pm

    Her orange high-gloss walk-in closet is amazing {swoon}.

    Have fun at fashion week!!!


  13. Koren September 14, 2011 | 3:47 am

    Love this post! Do you know who distrubutes, or where you can buy, the Madeleine Castaing carpet?

  14. Laura Sanders September 19, 2011 | 7:31 am

    Where are her chandeliers by? It would be perfect in my dining room!!!

  15. Dean Farris September 22, 2012 | 11:38 pm

    Excited that Naples is getting a new TB boutique..