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Macaron Mania

by habituallychic

09 . 20 . 11
The new Ladurée shop on Madison Avenue has finally opened to much excitement and long lines.  I stopped by at about 10:00am after the Tory Burch store preview and it was the first time that I could snap a few photos.  The shop is filled with beautiful pastel colors and old artwork that are just as yummy as their famous macarons.  They really are the best and melt in your mouth.  My favorite flavors include caramel, coconut, pistachio and rose. They are planning to open a tea shop in Soho next but until then, I highly recommend visiting early or packing your patience.  The good thing is that they are definitely worth the wait.
864 Madison Avenue
between 70th and 71st Streets
New York, NY 10021

Photos by Heather Clawson for Habitually Chic

Comments Closed

  1. briannelee September 20, 2011 | 12:44 pm

    It looks so beautiful. I love all of the colors.

  2. emcr1229 September 20, 2011 | 12:58 pm

    Wow – when I was there it was to crowded to appreciate how pretty the shop is. The Queue went around the store 3 times and out the front door – but so worth it!

  3. With love... September 20, 2011 | 1:15 pm

    Oh this is great. I heard it just opened in NYC and I am so excited to visit while in the city in a few weeks. So exciting to see some pictures of it.

    Laduree on the Rue Royal is one of my favourite places in Paris, so happy there is one in NYC as well now.

    Have a wonderful day.

  4. The enchanted home September 20, 2011 | 1:30 pm

    You captured it so beautifully! Love everything about Laduree…it is like a little dream land with equally dreamy sweets!!

  5. fancyfunction September 20, 2011 | 1:32 pm

    Thank you for sharing these pics! I’m really looking forward to stopping by soon. I was recently in the Laduree on the Rue Royale (my first Laduree experience) and it was great!

  6. susan r. September 20, 2011 | 2:15 pm

    Went here a few days after they opened and waited over an hour to buy my macarons but it was so worth the wait~completely delicious!

  7. Alice Olive September 20, 2011 | 3:46 pm

    Beautiful images!

  8. Monique Boyer September 20, 2011 | 3:51 pm

    Thank you Heather for these wonderful pictures.I love Laduree and visit the store on the Champs Elysees each time I go to Paris but I am so happy to have it now in New-york. My youngest daugter collects the boxes whih are so cute. I love the candles and the macarons of course.

  9. style chronicle September 20, 2011 | 4:08 pm

    I am dying to know about the drapery fabric. It is the same fabric used in Tory Burch’s library. My guess would be Pierre Frey but have never seen it in their showroom. Does anyone know who the manufacturer is? It’s gorgeous!

  10. John J. Tackett September 20, 2011 | 4:14 pm

    The flooring with the discs is a great tribute to the macaroons!
    __ The Devoted Classicist

  11. Neda September 20, 2011 | 4:41 pm

    Such a pretty store…and now its only a 5 hr plane ride away! :)Can’t wait to visit on my next trip to NY!! Thanks for the lovely pictures.

  12. Natasha @ Northern Light Blog September 20, 2011 | 6:27 pm

    Mouthwatering beautiful :)!!!!
    Love image #24, over the counter…

  13. Meg B. Frank Interiors September 20, 2011 | 10:51 pm

    I love the Paris Lauduree. I am eager to get NY since it is so much closer to LA than Paris for the macaroons.

  14. KimChicSisters September 21, 2011 | 1:22 am

    I am so glad Laudree opened in New York! My first Laudree experience was in Milan and it was truly wonderful.


  15. Dallas Shaw September 21, 2011 | 10:45 am

    cannot wait to visit

  16. thebeneblog.com September 21, 2011 | 11:20 am

    Everything about their stores is beautiful, the colors are all so enticing. I am surprised they let you take so many pictures, in Paris they try to stop you from taking pictures.

  17. Modern Country Lady September 21, 2011 | 12:28 pm

    Such a pleasure to look at these pictures, thank you Heather! When there are still shops like this that can take you to the dream land of good designs and fabulous interiors, there is still a lot that is allright in this world for me!

  18. mrschatelaine September 21, 2011 | 12:57 pm

    I amazed you were able to get these photos without all the crowds! New York friends keep sending me pictures of wrap around crowds out the door!

    Glad for all my NYC friends that they can finally appreciate a little bit of Paris in New York now too!

    xox Mrs. Châtelaine in Paris

  19. Elizabeth September 21, 2011 | 2:35 pm

    Heather – have you noticed that the drapes in Laduree appear to be the same fabric as the sofa in Tory Burch’s library? Best photo of this sofa can be found in the recent InStyle shoot of Tory Burch’s apartment. I love this fabric – anyone know what it is? Elizabeth

  20. Si September 21, 2011 | 3:36 pm

    Heather, what a beautiful post!! It’s such a pleasure to see you blog every day !!!

  21. the.neo.lifestyle September 21, 2011 | 5:48 pm

    mmm very nice, last weekend i was in paris and i ate at laduree rue royal and did some shopping 😉

    Now you can enjoy them at home!!


  22. Pablo September 22, 2011 | 11:36 pm

    I am really looking forward to trying them! Are they as good as they are said to be…? I’d love to try vanilla ones! Yummy!