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Love, Chloé

by habituallychic

06 . 18 . 10

My friend Jessica and I are excited that fashion is moving away from the awful eighties and back to the seductive seventies and Chloé is doing it better than anyone! They just launched their new fragrance Love, Chloé in Paris at the chic restaurant Apicius which they even redecorated with seventies furniture. The pièce de résistance though was model and face of the fragrance Raquel Zimmermann driving up to the party in a gold Mercedes convertible with Roman Coppola. He directed the ridiculously chic commercial that will start airing this fall in which Raquel drives the same convertible and prances around Paris looking like a modern day Lisa Taylor. You have to check out the party video online that gives you a glimpse. Chloé has already inspired me to start growing out my hair. Now all I need is that darn Mercedes!

Comments Closed

  1. Nadine2point0 June 17, 2010 | 11:49 pm

    As a kid in the 70’s I used to oggle at my older female cousins and their glamorous hair and warm metallics while dancing at family gatherings – very Charlie’s Angels. Very Raquel Zimmermann! The glitz, the femininity. ABBA, BeeGees, all of it in one VERY trendy discoball. Meanwhile, I was wearing my older brother’s hand-me-down rust widewhale cords and turtleneck. Ni-ice.
    OK, I didn’t wear cords all the time, but in contrast to my cousins whose age at the time allowed them to be sexy…I was so envious!!!
    Making up for it now, and actually I am letting my hair grow a bit longer too 😉
    Can’t wait to experience Love.

  2. Karena June 18, 2010 | 7:01 am

    Glamour, elegance, sensuality! I love it!

    Art by Karena

  3. Charlotta Ward June 18, 2010 | 9:15 am

    I am with you on the 70s being so much nicer than the harsh & brash 80s.
    Love the sexy, feminine, curvy, happy, and free flowing glam that came with it. Fabulous times and possibly the last era before stress took over plain old fun.

    Love this post. So fabulous!

    x Charlotta

  4. rikshaw design June 18, 2010 | 2:42 pm

    raquel is such a beauty..i love that she has curves! can’t wait to check out!

  5. Christina June 18, 2010 | 2:53 pm

    I have to say I am a bigger fan of the glam of the 70s than the big hair of the 80s even though I have big hair and was born in the 80s. Haha 🙂

  6. Tabitha June 18, 2010 | 3:25 pm

    I would love someone to come and redo my home in glam 70’s style, I’m just not sure where to start to achieve that look.

  7. Alexandra Rae June 18, 2010 | 3:53 pm

    Oh thank God we’re embracing the chic aspects of the 70’s this time back around, and fazing out the 80’s! I hated the 80’s the first time around. My 10 yr old daughter just picked out the most garish, 80’s colored bathing suit; very Frankie Goes to Hollywood. When I winced, she said, “Mom, you don’t know what’s in style.” ??

    I always loved the blousey, satin charmeuse 70’s Chloe blouses my mom wore. I would try them on whenever I could and sing to myself in the mirrored doors of her closets. And the higher waisted pants! So much classier and chic. Thanks for the post!

  8. anita June 18, 2010 | 5:15 pm

    when will the fragrance be in the us?!

  9. Fashion Maven June 18, 2010 | 5:56 pm

    Oh I am SO glad designers are moving on to the 70s! Yay!! My fave fashion decade. I grew up watching syndicated episodes of Wonder Woman and Linda Carter could so rock the 70s look. She even had a convertible Mercedes – though hers was silver. I love the whole monochromatic look of the Chloe model… I totally want to dye my hair a rich deep coppery-highlighted sable and rock some dark caramel toned outfits. And I’d love to get my home done up in a glam 70s style too like Tabitha – that’s a design service I would totally pay for. I don’t even know what that would look like, lol, but I wager Kelly Wearstler has already moved in that direction. Maybe I should pick up her book, Hue… when I see it, I think of glam 70s in some pictures.