1 Place Vendôme Hotel by Chopard
If you’ve walked down Rue Saint-Honoré in Paris in the past few years, you might have noticed a renovation project happening by Chopard. It was actually for their newly polished gem, 1 Place Vendôme, a five-star hotel located in an 18th-century six-story mansion that was originally designed for Louis XIV’s secretary Pierre Perrin. Paris-based architecture firm Pierre-Yves Rochon was tapped for the project of only 15 suites and rooms spread across 28,000 square feet.
“As a family, we decided that since we have an address that is so prestigious and storied, it would be a shame to stick a name on it,” said Karl-Fritz Scheufele, the third generation of the jeweler’s leading family and son of co-president Karl-Friedrich Scheufele told WWD.
Chopard acquired the property in 2014 from the Union Hôtelière de Paris, the company that owned the building and operated the old Hôtel de Vendôme. The renovation stretched to five years due to the pandemic but gave them time to bring back original design details. “A host of artisans toiled on every detail, ranging from gold leaf patinated to look handsomely aged — and catch the light just so — and bespoke wallpapers or hand-painted frescoes by specialist De Gournay to the sculpted wood panels of the Appartement Chopard, by Ateliers de la Chapelle, a noted millwork specialist located in western France.”
Don’t expect to be able to pop in and hang out in the lobby, there isn’t one, or have a drink in the bar, the hotel is only open to hotel guests. But maybe if you buy something big at the Chopard boutique, they will let you take a peek.