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Hearst Designer Visions 2013

by habituallychic

10 . 23 . 13
The Hearst Designer Visions Showhouse is an event I look forward to every year.  The designers chosen to participate go above and beyond and this year is no exception. They used to choose a film as the inspiration for the spaces which I always loved but now they are asked to come up with their own muse.  Chicago based interior designer Alessandra Branca decorated a duplex apartment in conjunction with Elle Decor magazine and used current clients as her jumping off point. Of course, it’s filled with her signature red color and amazing art. Alessandra grew up in Rome so there are also some Italian touches including a photograph of the Villa Borghese Gardens and marbleized leather. 
The Heart Designer Visions Showhouse is located in Walker Tower on West 18th Street and the floor to ceiling windows give expansive views of the city.  The duplex apartments feel more like a house than an apartment which is a rarity too.  Most of the events at the Showhouse are private but I will keep you posted if any public events are scheduled this year.  I’ll also be posting more rooms and the other apartments so check back soon for more Designer Visions. 

Photos by Heather Clawson for Habitually Chic

Comments Closed

  1. Karena Albert October 23, 2013 | 2:30 pm

    Heather I am loving those burst of pink, fuchsia, and crimson! Fabulous Showroom by Hearst Designer.

    New_2013 Designer Series

  2. therelishedroost October 24, 2013 | 1:17 am

    She is always true to her style! Love it!!
    PS, used your vignette as inspiration for the painting in one class project and it was the perfect subject! Will take photo and send you! Thank you again!

  3. Jackie {York Avenue} October 24, 2013 | 3:17 am

    I absolutely love the floral pillows and beautiful, beautiful art in that first room. I’d love to see it in person, I want to go!

  4. Richie Designs October 24, 2013 | 10:16 pm

    red and white carpet in the study – yum