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Hearst Designer Visions: Antony Todd

by habituallychic

10 . 29 . 12
Getting down to Tribeca from the Upper East Side is always a struggle.  None more so than on Friday when  there were no taxis on the road due to a Muslim holiday and no downtown 6 subway trains due to an investigation.  But the Hearst Designer Visions show house was worth the travel effort. It’s always one of my favorite show houses and this year instead of being inspired by a movie, the apartments located in 250 West Street served as sets for the 48 Hour Film Project. The designers involved include Antony Todd for Veranda who I’m featuring first in this post, Matthew Patrick Smythe for Elle Decor, and David Rockwell for House Beautiful.  You may have already seen David’s design in the November 2012 issue of House Beautiful on stands now.  The others will be published soon. 
The most amazing part of these spaces are the “muses” that are created to inspire each space.  Hearst starts the story off but works in conjunction with each designer so that each space is designed for a very specific “client”. 
The Veranda apartment designed by Antony Todd is “the only family residence, with the family having recently relocated from the Upper East Side to Tribeca. The high school aged son loves to hang out in his new neighborhood, which his friends think is much cooler than uptown. His mother works in finance and secures funding for luxury brands. She has taken over the master bedroom closet with her collection of Badgley Mischka, one of her top clients. Her loving husband, who is in marketing, keeps his clothes in another closet elsewhere in the apartment.” 
The closet which is sometimes dead space in a show house was personally styled by Mark Badgley and James Mischka of Badgley Mischka. Talk about chic! 

Antony Todd

Antony Todd said as soon as he saw the apartment he thought “downtown loft”. It’s filled with new pieces he designed and vintage treasures from his shop on East 11th Street. Once I post the other two apartments, you’ll be surprised how they each chose a similar color palette of grey tones punctuated by a pop of color.  In Antony’s case, it was fuchsia and raspberry. The darker walls are Night Shade by Benjamin Moore.

Armless sofa is by Lee Industries

The French chairs and stools are upholstered in fabric by Dedar

I always love art leaning against walls on the floor. 

The Pattaya Summer jute rug from Merida anchors the sitting area. 

Large scale paintings by artist Thomas Fougeirol are featured throughout the apartment.

Antony Todd said that he wanted a space that looked collected from travels abroad not decorated. 

The building at 250 West Street has amazing windows and views of the Hudson River.  Unfortunately, there was still scaffolding outside on Friday. 

The telescope was a nice touch. 

You know I don’t love open kitchens but the Jenn-Air kitchen works in this downtown loft. 

I thought they had used antiqued mirror on the back wall of the kitchen but they are actually tiles from Ann Sacks

Antony Todd used mirrors around the main living area and they reflect the light and river views beautifully. 

This room could have been a third bedroom or guestroom but here it serves as a cozy media room.  

The wall color is Silver Fox by Benjamin Moore

The son’s bedroom is painted in Blue Danube by Benjamin Moore

The master bedroom is a serene oasis. 

The wall color is Silver Fox by Benjamin Moore. 

The drapery fabric is from Dedar. 

The closet was designed by California Closets and features a lovely finish called Italian Pietra and features leather lined drawers. 

Love the display for a gorgeous Badgley Mischka gown. 

It’s actually the Circa 1970 Lighted Easel from Restoration Hardware.  I would never have thought of using it for a dress but it’s perfect for displaying anything beautiful.

Badgley Mischka accessories. 

Photos by Heather Clawson for Habitually Chic
(click to enlarge)

Comments Closed

  1. Linda @ DesignInMyView October 30, 2012 | 3:44 am

    Love this post and your photos. But all I can think of right now is that you are likely without power and being kept awake by the storm outside.

    Hoping you are with friends having a bit of a “Sandy” Blows Through Partay!

    Take care……. fill us in as soon as you can.

  2. meenal bishnoi October 30, 2012 | 9:57 am

    It was surely well worth the effort..absolutely beautiful post..the things i love here are far too many to list . thanks for sharing..hope you are keeping safe, heather..xx meenal

  3. Lesli at My Old Country House October 30, 2012 | 12:49 pm

    Absolutely positively GORGEOUS!!! I adore every inch of this home from the PINK Painting to the silver fox walls to the pillows and accessories and genius design.

    And you know what else I am excited about. I just got an email from AMAZON that your book is on it’s way!!!! I am thrilled.

  4. bb October 30, 2012 | 10:37 pm

    Love your blog. I’m a daily reader. Glad you made it through the storm. Do you happen to know the mfr. of the wingback chair in the media room?

  5. Shalini Ganguli March 6, 2013 | 1:07 pm

    It’s blogs like yours that keep the rest of us inspired. 🙂