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Icons by an Icon

by habituallychic

04 . 28 . 10

I love how in New York the art isn’t always confined to the museums and galleries. Tod’s commissioned the famed photographer Elliott Erwitt to shoot 22 prominent families for its new exhibition called Icons by an Icon. It’s also another example of what I like to call stealth marketing. Each photo contains a pair of Tods shoes or a bag but the photos are more about presenting a lifestyle than hitting you over the head with the product which I quite prefer. No word yet if they will be bound into a book like the Italian’s photographed for Italian Touch but you can view them at the Tod’s boutique on Madison right now. Enjoy!

Photos by Elliott Erwitt for Tod’s

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  1. Jane April 28, 2010 | 4:16 pm

    l-o-v-e these shots – so effortlessly cool in that elusive old-money lifestyle type of way. i’ll have to pop over to their shop after work. xo, Jane

  2. Christina April 28, 2010 | 4:30 pm

    It helps that everyone has such great classic style in these photos! I love this.

  3. splendidmarket.com April 28, 2010 | 4:37 pm

    What a great campaign — I love the woman plucking a weed from the garden in her Tod’s.

  4. sharon April 28, 2010 | 5:05 pm

    I love these shots, especially the first two. Don’t find the swimming pool picture quite so comfortable to look at.
    How much fun it must be to put together an ad campaign like this – great idea!

  5. TheIconicBlog.com April 28, 2010 | 5:17 pm

    Such a fantastic campaign!x Your post is so well suited for my blog today.

  6. bluehydrangea April 28, 2010 | 6:28 pm


  7. EJR April 28, 2010 | 8:39 pm

    These shots are fantastic!

  8. a lovely being April 28, 2010 | 8:41 pm

    Wow, Heather. These are gorgeous! I love Elliot Erwitt– his photos of dogs + their owner’s feet are my favorite. anyway, two fingers crossed that these are bound into a book!
    XX fallon

  9. Kelly Green April 28, 2010 | 9:44 pm

    Fabulous photos – tres chic! KG

  10. The Zhush April 29, 2010 | 1:33 am

    Love this…the last one is so crazy!

  11. Marcus Design April 29, 2010 | 3:06 am

    Very pretty pictures. The thing I really like about them is how relaxed and fun they look, very nice ‘candid’ shots.

  12. Tabitha April 29, 2010 | 8:01 am

    And of course, they’ve made me want a new pair of loafers!

  13. Sherri Blum, CID April 29, 2010 | 12:08 pm

    Stunning photography…I can’t stop looking!

  14. the NEO-traditionalist April 29, 2010 | 12:14 pm

    LOVE these! The little cottage at top is my dream house ; )

    XX katie

  15. red ticking April 29, 2010 | 2:25 pm

    brilliant in every way… xx

  16. Sally J April 29, 2010 | 2:26 pm

    Great shots, and an amazing marketing concept. God, I love smart marketing!!

  17. Diane James Home April 29, 2010 | 2:46 pm

    LOVE the photographs and the idea of “not-in-your-face” marketing of a fashion brand. I really relate to the second photo of the mom surrounded by her houligans – I wish I could look so calm and collected!

  18. Tickled Pink And Green April 29, 2010 | 5:09 pm

    I smell a good coffee table book if there ever was one! I’d be first in line to buy…


  19. Maurie April 30, 2010 | 11:51 am

    Brilliant concept, brilliant photography, brilliant post! Kudos!
    Maurie @ graciousinteriors.blogspot.com

  20. Hello Lover... May 4, 2010 | 5:41 am

    That seating area in the second image is amazing! Love these photos!