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Chic Advertising

by habituallychic

01 . 22 . 10

I think it’s funny that Sophia Coppola’s line for Louis Vuitton debuted in March of last year and I’m just now noticing the advertising! I’ve seen a few images here and there and just found all the rest. I love how they don’t hit you over the head with the product. I wish all advertisements were this subtle and seductive. Even though everyone always thinks New Yorkers only wear black, I actually don’t own a black handbag so I am eyeing the black SC duffel bag. Sophia said she wanted to design a day bag that was “chic, discreet and lightweight and that isn’t enormous,” adding that “it is hard to find bag without a lot of hardware.” And unlike Viviana Volpicella, some of can’t fit all our stuff into a clutch in the daytime! Bon Weekend!

Photos from Louis Vuitton and Modern Traditionalist

Comments Closed

  1. Modern Traditionalist January 22, 2010 | 4:15 pm

    As I’m sure you could tell from my blog, this is one of my favorite capsule collections! I adore Sofia and her ability to always look chic and appropriate yet she always retains that relaxed feel which she attributes to her California roots.

  2. stylecurator January 22, 2010 | 4:44 pm

    beautiful-I love how discreet the bags
    are-not stamped w/ LV logos everywhere. The duffel is beautiful-choosing a color would be tough. Happy Weekend.

  3. C January 22, 2010 | 5:30 pm

    It definitely looks elegant and versatile, the material is so luxurious too! There’s just something about Sofia that even in minimal makeup and plain jeans she manages to exude grace and style.

  4. Alice Olive January 22, 2010 | 5:55 pm

    The photography and styling is wonderful. Love it.

  5. Keri Shrimpton January 22, 2010 | 6:04 pm

    Ads by Louis Vuitton (and Marc Jacobs) have always been some of my favorites, for the same reasons you mentioned (and I also love that they’re fun and different). Sofia Coppola is the epitome of chic, and I’ve been dreaming of the SC duffel in blue since I first saw it on garance doré…one of these days!

  6. The Countess of Nassau County January 22, 2010 | 6:34 pm

    Yes please.

  7. EAC January 22, 2010 | 7:28 pm

    The smaller bag is very attractive but I am lusting after the SHOES…

  8. A Gift Wrapped Life January 22, 2010 | 7:31 pm

    Discreet is always better….

  9. Color and Style January 22, 2010 | 7:33 pm

    I’m liking the bag with no LV logo stamped all over it. Very chic, I’m also lovin the shoes.


  10. She Wore It Well January 22, 2010 | 9:49 pm

    I love LV when it doesn’t scream LV.



  11. the NEO-traditionalist January 22, 2010 | 11:01 pm

    Love my California girl! Sophia is so chic—as are these lovely images. Have a fantastic weekend Heather!
    XXXX Kate

  12. Amanda January 23, 2010 | 1:51 am

    Sophia is the epitome of effortless chic. Love the images!

  13. Suze Yalof Schwartz January 23, 2010 | 2:20 am

    Heather – You are AMAZING!!!! J and J came out to perfection and I live for you!!! You are so talented .Thank you sooooooooooo much!!!!!! Suze

  14. Sallie Ann January 23, 2010 | 7:30 am

    I love Sophia too and am crazy about this line. One of those little bound notebooks was in my Christmas stocking.

  15. Laura Casey Interiors January 23, 2010 | 1:11 pm

    gorgeous bags. love them all.

  16. alanna January 23, 2010 | 10:15 pm

    oh my gosh, your blog is a BEAUTIFUL explosion of color! i just found it and i’m so glad – it’s gorgeous and i can’t wait to start following!!

  17. jones January 24, 2010 | 3:36 pm

    The duffel bag does it…. I wonder if they have it in a saddle leather? Thanks. Mary

  18. hms January 24, 2010 | 4:05 pm

    She’s an interesting person. Has an interesting look. Isn’t Hollywood beautiful, but very European chic and minimalist and that makes her face, her look very unforgettable and VERY attractive. I like that she has worked with what God gave her, instead of doing anything false. Or, at least, that’s how it appears to be. An Anti Heidi Montag person!

  19. erika January 24, 2010 | 10:45 pm

    It IS so hard to find such minimalist handbag shapes in the right size for daytime. I’ve been confined to banana republic until now! Thank you!

  20. Erika Dalya January 26, 2010 | 5:34 am

    I recently discovered this advertising and referred to it on my blog as well–the sets are so hot.



  21. SogniSorrisi January 26, 2010 | 5:44 pm

    They are great bags and I love how the ads seem so glam but real.

  22. -h February 1, 2010 | 6:47 am

    They have a quiet luxury to them, which I think is rare for new vuitton stuff.