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The Florentine Villa of Loretta Caponi

by habituallychic

03 . 08 . 21

I’m always in awe of women who started their own companies when most women weren’t even working outside of the home. Loretta Caponi earned how to embroider at the age of nine and opened her boutique in Florence in 1967. Her signature nightgowns made of cotton, linen, and silk and later table linens and bedding became sought after by princesses, chic women, and celebrities including Marella Agnelli. Loretta passed away at the age of 91 in 2015 but her daughter Lucia’s son Guido Conti Caponi has served as chief operating officer since then.

Her 15th-century villa, Bellavista, outside Florence has also stayed in the family and is featured in T Magazine. It’s everything you’d want in an Italian villa and is filled with treasures brought home from trips. Between this and Stanley Tucci: Searching for Italy, I’m ready to hope a plane but since we can’t shop in Italy right now, you can shop for Loretta Caponi on MatchesFashion and Net-a-Porter.

You can read the entire story and find credits at T Magazine.