Perhaps I would have enjoyed Rome more last autumn if I had been able to stay at the ridiculously chic Fendi Private Suites Hotel featured in the new WSJ magazine out next weekend. The luxury fashion house moved its corporate headquarters and reconfigured the 17th-century Palazzo Fendi with three separate architecture firms to create the boutique hotel, their largest store, an art gallery space, an apartment, and a restaurant. The seven room hotel was conceived by architect Marco Costanzi who of course used Fendi Casa furniture in the spaces. The gorgeous jewel tones in the apartment were conceived by Dimore Studio who wanted to mix old and new to create a conversation piece.
“The hotel embodies the spirit of Rome, which is very central to my family and the Fendi brand. For me it is all about that unique tension between past and future, old and new, history and innovation,” says Silvia Venturini Fendi. “The house codes carry through to each of our endeavors, interpreted different ways. You will find various elements in the hotel that recall certain themes often found on our runway—geometry, dualism, manipulation of materials, color blocking and, of course, fur.”
I might need to plan another trip to Italy asap.