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Breaking News: AERIN Lifestyle Brand

by habituallychic

04 . 08 . 11
High Point Market isn’t the only exciting thing happening this week.  It was just announced that Aerin Lauder will launch her own lifestyle brand named what else but AERIN.  The brand would include a cosmetics line to be sold at Estée Lauder counters as well as fashion, accessories, housewares, china, and jewelry much of which would be inspired by pieces owned and collected by Aerin’s grandmother, Estée Lauder.  “I’m thrilled to continue playing an active role in the iconic Estée Lauder brand, including serving as global brand ambassador and spokesperson,” she said in the statement. “At the same time, I look forward to pursuing my vision to create the AERIN brand.”
I for one applaud her.  It would have been very easy for her to continue on at Estée Lauder but to tackle a new project is always exciting and challenging and what makes life interesting.  Aerin Lauder is one of the most searched names on my blog so I know that this new venture will be a huge success.  I’m especially excited about her plans to enter the home market and who knows, maybe we will see her at High Point someday!  In the meantime, I thought it would be fun to look back at some of her own fabulous homes including the one in the Hamptons that she inherited from Estée Lauder.  It was shot most recently for Elle Decor but also for Vogue Living and decorated for Christmas for House & Garden.  Her Manhattan apartment isn’t too shabby either and the closet which was photographed by Harper’s Bazaar is still one of my favorites.  I will definitely keep you posted when I hear more about AERIN the brand and woman.

Aerin Lauder’s New York apartment was designed by Jacques Grange.  The living room includes art by Yves Klein and Lucio Fontana.

The arm chairs in the living room are by Jean-Michel Frank while the floor lamp is by Alberto Giacometti.

In the Manhattan dining room, the ceiling fixture is Ruhlmann, the painting by Alberto Burri and don’t ask me the paint color because it’s a custom color by Donald Kaufman.

“I like houses that are cozy but not cluttered,” Aerin Lauder told The New York Times. “And I like things that are inviting and warm — plump pillows, soft blankets, comfortable sofas. Even the colors I favor — browns, golds, soothing blues — are welcoming.”

In the library in New York, the coffee table is by Jean Royere.

The chairs in the entry also seem to match the one in her dressing room.

Framed artwork by her sons hang along side portraits by Neil Winokur in the breakfast area in the kitchen.

The enviable dressing room that also serves as a home office features gorgeous hand painted wallpaper by Gracie.

The vintage desk from the 1970’s by Gabriella Crespi came from Estée Lauder.

A dressing table tableau of children’s toys and jewelry.

Another view of the dressing room.

Shoes glorious shoes!
Aerin and her family expanded the East Hampton house she inherited from her grandmother to suit the needs of her family.

Love the burnt orange walls in the Hamptons living room.

The coffee table is by Willy Rizzo.
The main living room mixes pale lavender walls with blue and white porcelain.

Another view of the main living room.

When the main living room was shot for House & Garden, you could see the fireplace wall.

The blue dining room with more blue and white porcelain that Aerin says Estée loved.

In the House & Garden feature, a console was filled with holiday treats.

And the table was set with gorgeous china and presents for Christmas.

The kitchen in East Hampton also features her son’s artwork and an Elsworth Kelly.

Aerin in the kitchen for House & Garden.

A Chip Hooper photograph sits behind the desk in the library in East Hampton.

Another shot of the library as seen in House & Garden.

I love the graceful curving staircase.

The master bedroom features fabric by Michael Divine and linens by Leontine.

Mementos on the bedside table.
Another view of the master bedroom.

A guest bedroom is clad in toile. 
In Estée Lauder’s former bedroom, Pierre Frey fabric covers the walls, chairs and bed.

The dressing table with a photo of Estée Lauder and lots of her perfumes.

One son has an Andy Warhol silkscreen hanging in his room.

Her other son has a room clad in fabric from Quadrille and a stuffed animal chair by Fernando and Humberto Campagna.

The beautiful gardens in East Hampton.

Aerin was photographed for Jonathan Becker in 2005 for Vogue.

The chic pool house and a fabulous vintage Mercedes convertible outside the house below.

Photos by Francois Halard for House & Garden, William Waldron and Simon Upton for Elle Decor and Eric Boman for Vogue Living

Comments Closed

  1. Karena April 7, 2011 | 8:02 pm

    Heather I have never seen so many of Aerins beautiful rooms in her homes at one time!!

    How fabulous that she keeps going forward in new directions!

    Aer by Karena

  2. Kristin Kerr April 7, 2011 | 8:14 pm

    You have no clue how happy this makes me! If the AERIN line is anything like her Hamptons home I know it will be impeccable! Thanks for sharing!


  3. Lattes and Juice April 7, 2011 | 8:37 pm

    Aerin is stunning and has such incredible taste. I especially love the dark dining room and her airy breakfast nook!

  4. The enchanted home April 7, 2011 | 11:09 pm

    This is exciting news…I am personally a fan, I think she has excellent taste, is a classy woman and is someone whose taste level will be on people will look to follow. I wish her luck in this endeavor..very exciting!

  5. Alice April 8, 2011 | 12:07 am

    Thanks for the review. Such beautiful homes. So grateful she shares them with us – and that you have shared with us in such a wonderful summary. Thanks again!

  6. Joseph the Butler April 8, 2011 | 2:26 am

    Biscuit the Brittany is so adorable.

  7. Livin Westside April 8, 2011 | 3:06 am

    The first time I saw pictures of Aerin’s NY apartment was in the book Bright Young Things by Brooke De Ocampo. Her study is my all time favorite and it hasn’t changed in over 10 years which goes to show you good taste is always fresh and always in style.

    Can’t wait to see what she has in store for all.

  8. The Decorator April 8, 2011 | 11:15 am

    What a magnificent spread of images!
    And the art is fantastic….A Fontana and a Klein in the one room!


  9. Barbara Jordan Dettweiler April 8, 2011 | 12:19 pm

    I’m excited to see what she comes up with! Very cool news.

  10. NYC, Style and a little Cannoli April 8, 2011 | 1:08 pm

    what a great post and photos! she is such a classy lady and I think this new brand will be wonderful! I have smelled her new perfume and really liked it very much. It will be fun to see what she comes up with in the future.


  11. sega61 April 8, 2011 | 1:27 pm

    We’d all like to have her glamour and her real estate.


  12. La Maison Fou April 8, 2011 | 3:10 pm

    Great post Heather. I am thinking syle icon in the making…..

    Interesting on your walk,K.R.
    in high heels no less!
    Don’t you just luv that about NYC, you bump into lots of people all the time.

  13. South of Market April 8, 2011 | 3:38 pm

    Exciting news! Looking forward to the brand’s debut.

  14. Semigloss Chic April 8, 2011 | 7:06 pm

    So exciting! I’ve loved Aerin’s style for years and I’m excited to see her build her own brand.

  15. anita April 10, 2011 | 1:30 am

    Fabulous post!
    Really looking forward to the Aerin line!!

  16. CHICLITTLEBLOG April 10, 2011 | 3:36 am

    Really enjoyed this post, Heather. Aerin is an old school NYC social girl to look up to. She is always covered in the press in a beautiful way, looks great at parties, and her beauty is clearly aging in a beautiful and natural way, unlike some others. She is a classy girl, living up to a long line of classy ladies, and one to look up to. I’m glad you featured her today.

  17. sensiblyluxe April 10, 2011 | 3:48 pm

    This has got to be one of my favorite posts ever. Not only was every single one of those photos a delight to behold, but getting a comprehensive look at Aerin Lauder’s (who I admire) style was so inspiring.

  18. Diane Bergeron April 10, 2011 | 11:57 pm

    From the hand painted dressing room by Gracie, to Pierre Frey’s fabric used in Estee Lauder’s former bedroom, I am LOVING all the walls!

    I particularly have fallen for Aerin’s master bedroom…Oh, and those custom walls by Donald Kaufman are just stunning!

    Great post! Thank you for sharing. x Diane Bergeron

  19. erika @ small shop April 12, 2011 | 4:06 pm

    Major style icon. Bravo to her!!

  20. arre April 14, 2011 | 7:27 pm

    wow! thanks for posting this. i adore everything about Aerin Lauder, so this post was quite a find!